Monday, May 30, 2011

Disrupt Backstage Pass: Google?s Marissa Mayer Talks Serendipity (And Dodges The Apple Question)

Last week at TechCrunch Disrupt, Google VP of Location and Local Services Marissa Mayer took the stage for an interview with our own Michael Arrington, where they discussed everything from Google's mobile growth to Mayer's investment strategy. A few minutes after the interview, I had the chance to ask her a few more questions about Google's approach to mobile and local. It's only been a few weeks since I interviewed Mayer about Google's two pillar approach to local, but I still had plenty of questions. The first thing I asked: what happens if and when Apple decides to swap out the Google Maps application that ships with every iPhone, iPod Touch, and iPad in favor of something that it built in-house (Apple has confirmed that it's working on an improved traffic database, and has also quietly acquired some mapping-related startups).

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