AVOS, the new company formed by
YouTube founders
Chad Hurley and
Steve Chen, has acquired
Tap11, a real-time
business intelligence platform. The company's platform integrates social publishing and analytics into a single dashboard to allow marketers to
monitor, engage, and measure the impact of their campaigns. According to the
press release, Tap11 works with over 500 major brands, media companies, and agencies. The company had raised funding from US Venture Partners, Alloy Ventures and Palomar Ventures. The acquisition closely follows AVOS'
recent acquisition of social bookmarking service
Delicious.
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