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Wednesday, April 6, 2011
Populis, Europe?s Demand Media, Reports 2010 Revenues Of $83 Million
Populis, the formerly public on-demand content company formerly known as GoAdv, has reported record revenues of 58 million euros ($83 million) for 2010. Its network of blogs and ecommerce sites now reach over 26 million unique visitors per month, says the company, which is often dubbed Europe's equivalent of Demand Media or Associated Content. Populis posits that it's been profitable since day one, and that it still has about 20 million euros in the bank, with which it hopes to realize more acquisitions this year. Content production is up to 35,000 articles and videos per month, says the company, adding that it is hungry for more expansion within Europe and South America through 2011.
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