You can do
quite a lot with a sufficiently large catalog of semi-popular footage, but
original content is king, and today the
Wall Street Journal is reporting that YouTube will sink $100 million into original programming. The idea, according to the usual anonymous sources, is that Google will reshape the home of Keyboard Cat into a television network of sorts -- with channels for different topics -- and a good number of them featuring "several hours of professionally produced original programming a week." That sounds like a drop in the bucket compared to the raft of footage that YouTube's amateurs put out, of course, and it wouldn't be the first time we've seen Google
invest in original work, but we'd be lying if we said we wouldn't enjoy
kicking back with even a smidgen of the pulse-pounding possibilities that
some 4096-pixel-wide footage could offer. YouTube is reportedly attracting talent right now, say the
WSJ's spooks, and intends to ease users into the idea of channel surfing starting later this year.
Google creating YouTube 'channels', spending $100 million on original content? originally appeared on Engadget on Wed, 06 Apr 2011 21:32:00 EDT. Please see our terms for use of feeds.
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