There are a lot of interesting
angles to the news this morning about The New York Times' new paywall. Top news will remain free, a set number of articles for all users will remain free, there will be
different pricing tiers for different devices, NYT is fine with giving Apple a 30 percent cut, etc, etc. But to me, the most interesting aspect is only
mentioned briefly about halfway down the NYT announcement article: all those who come to the New York Times via Facebook or Twitter will be allowed to read for free. There will be no limit to this. Up until now, we've seen paywall enthusiasts like The Wall Street Journal offer such loopholes. But they've done so via Google. It's a trick that most web-savvy news consumers know. Is a WSJ article behind a paywall? Just Google the title of it. Click on the resulting link and boom, free access to the entire thing. No questions asked. This new NYT model is taking that idea and flipping it.
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