Thursday, March 3, 2011
And Now The True Test For Hot Beta Chat App Yobongo: Going Live
We've written about Yobongo a couple of times now. It's an interesting concept (location-centric realtime mobile chat) with great execution. But that execution has so far only had to withstand 140 or so beta testers. Starting today, the app goes live to everyone in three major cities: San Francisco, New York, and Austin, Texas. The last one is key, as part of Yobongo's launch strategy is clearly to capture the hearts of those attending this year's SXSW conference in Austin. We're now a week away from the beginning of that conference, so the Yobongo team will have seven days to make sure their system is up to the task of managing hundreds ? and hopefully thousands ? of simultaneous messages flowing in realtime.
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