Today at�
Web 2.0 Summit in San Francisco, Yahoo CEO
Carol Bartz took the stage for a sit down with host John Battelle. One of the key things she had to say was about Yahoo's content strategy going forward. It has to be about personalization. "
We're content, that's what we are. It went off track when people thought it was a 'search' company," Bartz said. She said that search was a hard problem and an arms race, Yahoo needs to focus on the front-end of things.
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